Patterns of Energy Drink Advertising Over US Television Networks
نویسندگان
چکیده
منابع مشابه
Television advertising of food & drink products to children - Research Annexes
Contents Annex Page 9 Literature Review 1 10 Recent trends in children's viewing patterns and advertising activity 23 11 Creative techniques used to target children 49
متن کاملRegulation of television advertising
Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children’s programming). Time restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may reduce the diversity o...
متن کاملResponse to Television Advertising of Food and Drink Products to Children
Consensus Action on Salt and Health (CASH) is a group of medical scientists who are the leading experts in the UK on the relationship between salt and blood pressure. CASH was set up in 1996 to try and reach a consensus with the food industry about the importance of salt in elevating blood pressure and to devise strategies to reduce salt intake in the UK in order to reduce the very large number...
متن کاملNew Zealand Drink-driving Statistics: The Effectiveness of Road Safety Television Advertising
This paper examines the claim of the New Zealand Land Transport Safety Authority, that the reduction in the road toll in New Zealand from October 1995 to mid-1996 was predominantly due to a television advertising campaign conducted over that time. The method of analysis was similar to that used to evaluate a similar, successful campaign conducted earlier in Victoria, Australia, on which the New...
متن کاملCompetitive Targeted Advertising Over Networks
Recent advances in information technology have allowed firms to gather vast amounts of data regarding consumers’ preferences and the structure and intensity of their social interactions. This paper examines a game-theoretic model of competition between firms which can target their marketing budgets to individuals embedded in a social network. We provide a sharp characterization of the optimal t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Nutrition Education and Behavior
سال: 2015
ISSN: 1499-4046
DOI: 10.1016/j.jneb.2014.11.005